HAIR CARE

Reorder:
ADDBODY CONDITIONER
HAIR MAINTENANCE | VOLUME
From 13,00 €
ADDBODY SHAMPOO
HAIR MAINTENANCE | VOLUME
From 13,00 €
BLONDE SHAMPOO
HAIR MAINTENANCE | SPECIALTY
From 29,00 €
Styling wax/ Clear wax (60g)
Prime: Water based wax for achieving texturized end result. It has both gel and wax properties. Elastic hold, that gives shape and shine.
Active ingredients: Nettle, sage
26,00 €
Leave On spray conditioner/ Detangle Conditioner (250ml)
Prime: Light conditioner, that ensures easy combing. Special for pH 3,5, starts to work insantly. Ensures perfect pH level, protects the color and makes hair smooth and shiny. Suitable after coloring, for moisturizing dry hair. Parabenfree
Active ingredients: greipfruit, lutsern
24,00 €
Shine serum/ Shine Drops (100ml)
Prime: Light silicone based serum, that adds shine and makes hair silkysmooth. Protects hair from moisture, smoothens the hair without making them heavy. Paraben free.
26,00 €
CLARIFIER SHAMPOO
HAIR MAINTENANCE | SPECIALTY
From 29,00 €
CONTROL CONDITIONER
HAIR MAINTENANCE | TAMING
From 13,00 €
CONTROL SHAMPOO
HAIR MAINTENANCE | TAMING
From 13,00 €
Texturizing caly/ Finnisage (60ml)
Prime: Mat finish, ideal for voluminous, texturized hair.
Active ingredients: Thyme, vitamin E, provitamin B5 etc.
26,00 €
Leave On Conditioner (250ml)
Prime: Conditioner with greipfruit, lucerne and othe herbal extracts, helps comb hair without making them heavy. Weatprotein and provitaminB5 protect the hair from enviromental impacts and moisturize the hair, Parabenfree
Active ingredients: Greipfruit, lutsern, wheyprotein, provitaminB5, vitamin E
24,00 €
Shine spray/ Shine Mist( 100ml)
Prime: Silicone based light shine spray, gives ultimate shine and makes hair silky and soft. Doesn't make hair heavy. Suits for all hairtypes. Paraben free.
26,00 €
EVERYDAY CONDITIONER
HAIR MAINTENANCE | MOISTURE
From 13,00 €
EVERYDAY SHAMPOO
HAIR MAINTENANCE | MOISTURE
From 13,00 €
Shine adding cream wax/ Polish (60ml)
Prime: Textre and incredible shine adding cream wax. Light hold.
Active ingredience: Vitamin E, Aloe Vera and safrole oil.
26,00 €
Shampoo for scalp/ Solutions Shampoo (90,350,1000ml)
Prime: Natural ingredients, based on essential oils, teatree extract, Jojoba and rosemary. Decreases problems with the scalp: reduces dandruff, excessive moist and itchiness. Paraben free.
Active ingredients: Teatree, jojoba, rosemary, eucalypt and poliominta
29,00 €
5 IN 1
DE-FRIZZ | SHINE | STRENGTH
From 24,00 €
REVIVE OIL
MOISTURE | SHINE
From 15,00 €
antipollution milk spray, adds softness, silkiness and shine, protecting all types of hair from air pollution.

instructions
after using nyce shower wash, spray 10-15 times on the head and do not rinse.
21,00 €
FRAGILE CONDITIONER
HAIR MAINTENANCE | REPAIR
From 13,00 €
FRAGILE SHAMPOO
HAIR MAINTENANCE | REPAIR
From 13,00 €
Texture paste/ Souvage (60ml)
Prime: Micro fibers containing paste, for creating ductile texture. Strong hold.
Active ingredience: Vitamin E, provitamin B5
26,00 €
regenerating and reinforcing leave-in treatment, without rinsing . 
for stronger, thicker and fuller hair.
instructions
spray on damp hair then dry.
23,00 €
RESCUE CONDITIONER
HAIR MAINTENANCE | REPAIR
From 13,00 €
RESCUE SHAMPOO
HAIR MAINTENANCE | REPAIR
From 13,00 €
controlling and nourishing leave-in treatment, for an extreme straightening effect.. 
for longer-lasting straight, controlled and silky hair. frizz-free effect
instructions
apply evenly on towel dried hair and then dry.
23,00 €
restructuring for damaged, curly and frizzy hair
quick to use
frizz-free effect
intense color
instructions
apply to damp or dry hair for a finishing touch.
28,00 €
shaping cream for a miraculous replenishing effect. the cream texture, rich in amber micro-powders, conditioning and filmforming
substances, it gives hair back its gravity-defying elasticity and softness. ideal for any type of hair, smooth or wavy, for
naturally bright styling. greater protection against pollution with the urbanshelter complex.
22,00 €
72,00 €
regenerating and illuminating leave-in treatment.. 
your colour is bright and protected, hair is softer and feels velvety.
instructions
apply on towel tried hair. comb and dry.
23,00 €
Volume spray/ Bodyfier (250ml)
Prime: Components, that are based on rosemary, provitamin B5 etc., improves the appearance of the hair and adds shine. Paraben free.
Active ingredients: Rosemary, sage, nettle, Aloe Vera, provitamin B5 etc.
26,00 €
styling fibrous paste that gives new structure to your hair. the special paste texture, enriched with strong-hold polymers and
brand new resins, can be used to create looks that are designer, malleable and full of body. ideal for destructured effects with
personality.
27,00 €
ideal for all hair types: fine, dry, bleached, curly and extremely porous. a sensory experience to obtain perfectly regenerated hair.
it’s quick to use
adds shine
protects from the heat
facilitates straightening
repairs damaged hair
protects color
controls frizz
untangles hair
facilitates styling
prevents split ends
instructions
on hair that is washed and patted dry: to treat dry, damaged and dull hair. on dry hair: to enhance your hairstyle, to add body, volume, a touch of shine and softness and to control your hair.
“less is more”
without parabens
without edta
without peg
without added salts
30,00 €
HYDRATE CONDITIONER
MOISTURIZING
From 23,00 €
HYDRATE SHAMPOO
MOISTURIZING
From 23,00 €
72,00 €
Curl serum/ Crazy Curl (250ml)
Prime: Allows to create either natural wave, or curl to straight hair. Incase naturally curly hair, helps organize the curls. Loses frizz. Paraben free.
Active ingrediens: Lavender, resin, provitamin B5
24,00 €
flexible wax for a naturally matte dishevelled effect. the presence of humectant substances and mixture of waxes combined with
an elevated percentage of matte-effect powders gives hair easy movement that can be shaped freely. ideal for short cuts or also
only on the ends for more geometric looks.
27,00 €
cuticle illuminating and sealing serum.. 
for restructured, silky and extremely shiny hair. for perfectly sealed cuticles.
instructions
apply on damp or dry hair depending on the style desired.
29,00 €
VOLUME CONDITIONER
STRENGTH | VOLUME
From 23,00 €
VOLUME SHMAPOO
CLEANSING | VOLUME
From 23,00 €
72,00 €
Emulsion for straightening the hari/ Crazy Straight ( 250ml)
Prime: Composition, that has herbal extracts, combined with thermoactive polymers, gives the opportunity for temporarily straightening hair, without chemical processing. Loses frizz and adds natural shine. Paraben free.
24,00 €
extra-strong water-based gel for sculpted and vertical effects, like skyscrapers! it contains a latest generation resin that guarantees a perfect hold, high resistance to humidity, just like in the “cult” formulas of new york barber shops. it sculpts hair impeccably. indispensable for short hair cuts and for the most extreme looks.
21,00 €
discipline smoothing therapy
controlling treatment for an extreme straightening effect..
From 3,00 €
volume thickening shampoo
shampoo volumizzante e fortificante.
From 3,00 €
energy shampoo
From 3,00 €
color illuminating therapy
sealing and illuminating mask.
From 3,00 €
Extra strong holding gel/ Gel me (250ml)
Prime: Unique mixture of resin and protein, gives the opportunity to create everyday hair or with the effect of ˇwet hairˇ look. Paraben free.
Active ingredients: Aloe Vera, rosemary, sage, nettle, etc.
26,00 €
discipline smoothing shampoo
controlling shampoo for an extreme smoothing effect..
From 3,00 €
styling paste for a matte and full finish. the high presence of kaolin white clay, the softest of all clays, and natural vaseline substitutes guarantee a long-lasting matte effect with extreme adherence to the hair. the best finish for energetically matte details, never powdery.
27,00 €
ENERGY LOTION 6 ml x 12

an energising tonic for hair which tends to fall.
the patented kopexil complex, strengthens hair preventing premature loss.
instructions
apply the product directly on the scalp after shampooing. massage until completely absorbed, do not rinse. the product can also be applied to dry hair.
50,00 €
color illuminating shampoo
illuminating and antifading shampoo.
From 3,00 €
Light hold gel/ Glaze me (250ml)
Prime: Unique mixture of resin and herbal extracts, allows to create light, flexible finish. Paraben free.
Active ingredients: Aloe Vera, rosemary, sage, nettle, etc.
26,00 €
evita rebuilding therapy
trattamento intensivo ristrutturante.
From 3,00 €
extra-flexible water-based wax to enhance and illuminate details. ideal for creating a wet look, keeping your hair
moisturised, protected, without feeling oily. it can also be used warm for a strong hold and achieving eclectic styles.
21,00 €
peeling shampoo
From 3,00 €
evita rebuilding shampoo
restructuring shampoo..
From 3,00 €

fluid cream for the curls and movement of your dreams. this formula is enriched with an elasticising resin with high curl
memory performance and protection against humidity. a natural curl without any residues, always shapeable, elastic and longlasting hold. for head-turning curls or super sexy waves. greater protection against pollution with the urbanshelter complex.
32,00 €
peeling therapy lotion
50,00 €
extra-flexible gel wax for a shiny gloss effect. film-forming polymers with high flexibility and highly volatile substances ensure a product with soft and long-lasting hold and unbeatable shine. long-lasting wet look that also offers hold. the perfect ally for the most trendy looks. greater protection against pollution with the urbanshelter complex.
20,00 €
detox shampoo
From 3,00 €
hydra shampoo
From 3,00 €
purifying shampoo
From 3,00 €
Thermoprotecting spray/ Thermotect (250ml)
Prime: Composition based on extracts of Aloe Vera, sage, nettle and natural silicones, protects the hair. Used for curly hair before heat processing.
Active ingredients: Aloe Vera, sage, nettle, rosemary, provitamin B5, etc.
24,00 €
mineralising and restructuring treatment. 
for mineralised and restructured hair, from the roots to the tips.
instructions
spray let set for a few minutes and rinse.
23,00 €
energising professional mud for scalp and hair. the clay and the sea satin® plant extract free the scalp from toxins, promoting the well-being and vitality of the hair. the menthol derivative, active on the thermo-receptors, generates an immediate fresh feeling, helping to mitigate itchiness.
instructions
after applying the universal pro-serum without rinsing, apply the professional mud with the help of a brush. distribute the product with a light circular massage for a few minutes. let it act for 5 minutes and then rinse thoroughly. proceed with shampoo and mask. initial therapy: 1 application per week for 1 month. maintenance therapy 2 applications a month.
24,00 €
universal professional serum for all skin and hair types, to be used before any cleansing treatment. it has a preparatory initialising and rebalancing function for all skin types. effective in freeing it from toxins, it purifies the scalp with the mineral4® system, rich in essential minerals. the sea satin® plant extract reactivates scalp microcirculation promoting oxygenation. efficiently enhances the absorption of the active ingredients thanks to the glycolic acid with delicate cell exfoliating action.
instructions
before applying the universal pro-mud professional mud or any shampoo, distribute evenly on the entire scalp using your fingertips, massaging with circular movements. let it act for 1 minute.
24,00 €
universal pro-therapy
From 3,00 €
texturising spray water with a blend of salt and sugar, offering a sea salt effect that creates body and volume. the formula is enriched with water-soluble polymers that are able to form a fine protective film, which holds hair firmly without making it brittle. ideal for greater volume even with fine hair and beach-effect messy looks. greater protection against pollution with the urbanshelter complex.
27,00 €
extra-flexible water-based wax to enhance and illuminate details. ideal for creating a wet look, keeping your hair moisturised, protected, without feeling oily. it can also be used warm for a strong hold and achieving eclectic styles.
28,00 €
silky fluid for a smooth result “excellent”. thanks to the presence of long-lasting polymers, it provides your hair with body, making it easier to comb. ideal with hairdryer and brush, straightener and also for hard-to-manage hair, it makes drying easier. greater protection against pollution with the urbanshelter complex.
32,00 €
21,00 €
HOLD ME FIRM
STYLING & FINISHING | HOLD
From 15,00 €
Light hold hairspray/ Hold Me Light (225ml)
How to use: Shake before use. Spray necessary amount from 20-30 cm evenly. For blow-dried hairdo spray more to root area for more voluminous finish. If you increase the amount of the product the hold will also increase.
26,00 €
MASQUE TREATMENT
HAIR MAINTENANCE | REPAIR
From 15,00 €
MOUSSE UP
STYLING & FINISHING | VOLUME
From 15,00 €
From 12,00 €
micro-diffusion and strong hold ecological spray. its formula enriched with polymer agents makes it ideal for strongly structured looks. long-lasting and shapeable hold, from strong to extra strong, protects hair against humidity, setting it without weighing it down. inebriating woody notes envelope your hair style in a spicy cloud.
28,00 €
strong hold finishing microspray hair spray. enriched with pro-vitamin b5, it provides your hair with structure and hold. resistant to moisture and workable even after application. suitable for updos, thanks to the microdiffusion formula that makes it simple to brush out.
27,00 €
hair spray for a look with absolutely natural control and definition, offering soft hold that does not weigh hair down. the pro-vitamin b5 complex nourishes the hair structure, providing a “memory” effect and shine. it protects against humidity, thereby preventing frizziness.
27,00 €
Platinum Clean (200ml)
Prime: Platinum clean cleanses the hair by absorbing excess oil, dirt, and product built-up. Removes odors, and leaving hair soft and manageble between shampoos. Suitable for normal and colour-treated hair.
Active ingredients: Tea tree, rosemary, lavender.
35,00 €
MATTE
VOLUME | TEXTURE
35,00 €
MOUSSE
VOLUME | LIFT
35,00 €
NOURISHING MASQUE
MOISTURIZING | REPLENISHING
From 24,00 €
J Beverly Hills PLATINUM PERFECT BODY is a weightless style revitalizer and volume primer for beautiful voluminous hair. This nutrient-rich volume conditioning spray builds Perfect Body, while improving the health of the hair.

Key Features & Benefits
• Weightless Volume mist
• Flexible hold with memory
• UV protection
• Thickens hair shaft
• Paraben and sodium chloride free
Key Ingredients
Hydrolyzed wheat Protein
Prevents the buildup of static, while conditioning the hair.
Hydrolyzed Silk
Replenishes the hair with cysteine, and contains low molecular weight, which creates extra volume.
40,00 €
SHAPE
SHINE | CONTROL
From 18,00 €
SHINE
WEIGHTLESS | SHINE
35,00 €
defining mousse with styling effect, ideal for livening up natural curls as they dry. rich in conditioning agents, it moisturises and shapes, preventing static. to create perfectly defined yet natural volumes along the length of your hair, enveloped with woody and citrusy notes.
26,00 €
From 13,00 €

ADDBODY CONDITIONER
HAIR MAINTENANCE | VOLUME

From 13,00 €

ADDBODY SHAMPOO
HAIR MAINTENANCE | VOLUME

From 29,00 €

BLONDE SHAMPOO
HAIR MAINTENANCE | SPECIALTY

26,00 €

Styling wax/ Clear wax (60g)
Prime: Water based wax for achieving texturized end result. It has both gel and wax properties. Elastic hold, that gives shape and shine.
Active ingredients: Nettle, sage

24,00 €

Leave On spray conditioner/ Detangle Conditioner (250ml)
Prime: Light conditioner, that ensures easy combing. Special for pH 3,5, starts to work insantly. Ensures perfect pH level, protects the color and makes hair smooth and shiny. Suitable after coloring, for moisturizing dry hair. Parabenfree
Active ingredients: greipfruit, lutsern

26,00 €

Shine serum/ Shine Drops (100ml)
Prime: Light silicone based serum, that adds shine and makes hair silkysmooth. Protects hair from moisture, smoothens the hair without making them heavy. Paraben free.

From 29,00 €

CLARIFIER SHAMPOO
HAIR MAINTENANCE | SPECIALTY

From 13,00 €

CONTROL CONDITIONER
HAIR MAINTENANCE | TAMING

From 13,00 €

CONTROL SHAMPOO
HAIR MAINTENANCE | TAMING

26,00 €

Texturizing caly/ Finnisage (60ml)
Prime: Mat finish, ideal for voluminous, texturized hair.
Active ingredients: Thyme, vitamin E, provitamin B5 etc.

24,00 €

Leave On Conditioner (250ml)
Prime: Conditioner with greipfruit, lucerne and othe herbal extracts, helps comb hair without making them heavy. Weatprotein and provitaminB5 protect the hair from enviromental impacts and moisturize the hair, Parabenfree
Active ingredients: Greipfruit, lutsern, wheyprotein, provitaminB5, vitamin E

26,00 €

Shine spray/ Shine Mist( 100ml)
Prime: Silicone based light shine spray, gives ultimate shine and makes hair silky and soft. Doesn't make hair heavy. Suits for all hairtypes. Paraben free.

From 13,00 €

EVERYDAY CONDITIONER
HAIR MAINTENANCE | MOISTURE

From 13,00 €

EVERYDAY SHAMPOO
HAIR MAINTENANCE | MOISTURE

26,00 €

Shine adding cream wax/ Polish (60ml)
Prime: Textre and incredible shine adding cream wax. Light hold.
Active ingredience: Vitamin E, Aloe Vera and safrole oil.

29,00 €

Shampoo for scalp/ Solutions Shampoo (90,350,1000ml)
Prime: Natural ingredients, based on essential oils, teatree extract, Jojoba and rosemary. Decreases problems with the scalp: reduces dandruff, excessive moist and itchiness. Paraben free.
Active ingredients: Teatree, jojoba, rosemary, eucalypt and poliominta

From 24,00 €

5 IN 1
DE-FRIZZ | SHINE | STRENGTH

From 15,00 €

REVIVE OIL
MOISTURE | SHINE

21,00 €

antipollution milk spray, adds softness, silkiness and shine, protecting all types of hair from air pollution.

instructions
after using nyce shower wash, spray 10-15 times on the head and do not rinse.

From 13,00 €

FRAGILE CONDITIONER
HAIR MAINTENANCE | REPAIR

From 13,00 €

FRAGILE SHAMPOO
HAIR MAINTENANCE | REPAIR

26,00 €

Texture paste/ Souvage (60ml)
Prime: Micro fibers containing paste, for creating ductile texture. Strong hold.
Active ingredience: Vitamin E, provitamin B5

23,00 €

regenerating and reinforcing leave-in treatment, without rinsing . 
for stronger, thicker and fuller hair.
instructions
spray on damp hair then dry.

From 13,00 €

RESCUE CONDITIONER
HAIR MAINTENANCE | REPAIR

From 13,00 €

RESCUE SHAMPOO
HAIR MAINTENANCE | REPAIR

23,00 €

controlling and nourishing leave-in treatment, for an extreme straightening effect.. 
for longer-lasting straight, controlled and silky hair. frizz-free effect
instructions
apply evenly on towel dried hair and then dry.

28,00 €

restructuring for damaged, curly and frizzy hair
quick to use
frizz-free effect
intense color
instructions
apply to damp or dry hair for a finishing touch.

22,00 €

shaping cream for a miraculous replenishing effect. the cream texture, rich in amber micro-powders, conditioning and filmforming
substances, it gives hair back its gravity-defying elasticity and softness. ideal for any type of hair, smooth or wavy, for
naturally bright styling. greater protection against pollution with the urbanshelter complex.

72,00 €
23,00 €

regenerating and illuminating leave-in treatment.. 
your colour is bright and protected, hair is softer and feels velvety.
instructions
apply on towel tried hair. comb and dry.

26,00 €

Volume spray/ Bodyfier (250ml)
Prime: Components, that are based on rosemary, provitamin B5 etc., improves the appearance of the hair and adds shine. Paraben free.
Active ingredients: Rosemary, sage, nettle, Aloe Vera, provitamin B5 etc.

27,00 €

styling fibrous paste that gives new structure to your hair. the special paste texture, enriched with strong-hold polymers and
brand new resins, can be used to create looks that are designer, malleable and full of body. ideal for destructured effects with
personality.

30,00 €

ideal for all hair types: fine, dry, bleached, curly and extremely porous. a sensory experience to obtain perfectly regenerated hair.
it’s quick to use
adds shine
protects from the heat
facilitates straightening
repairs damaged hair
protects color
controls frizz
untangles hair
facilitates styling
prevents split ends
instructions
on hair that is washed and patted dry: to treat dry, damaged and dull hair. on dry hair: to enhance your hairstyle, to add body, volume, a touch of shine and softness and to control your hair.
“less is more”
without parabens
without edta
without peg
without added salts

From 23,00 €

HYDRATE CONDITIONER
MOISTURIZING

From 23,00 €

HYDRATE SHAMPOO
MOISTURIZING

72,00 €
24,00 €

Curl serum/ Crazy Curl (250ml)
Prime: Allows to create either natural wave, or curl to straight hair. Incase naturally curly hair, helps organize the curls. Loses frizz. Paraben free.
Active ingrediens: Lavender, resin, provitamin B5

27,00 €

flexible wax for a naturally matte dishevelled effect. the presence of humectant substances and mixture of waxes combined with
an elevated percentage of matte-effect powders gives hair easy movement that can be shaped freely. ideal for short cuts or also
only on the ends for more geometric looks.

29,00 €

cuticle illuminating and sealing serum.. 
for restructured, silky and extremely shiny hair. for perfectly sealed cuticles.
instructions
apply on damp or dry hair depending on the style desired.

From 23,00 €

VOLUME CONDITIONER
STRENGTH | VOLUME

From 23,00 €

VOLUME SHMAPOO
CLEANSING | VOLUME

72,00 €
24,00 €

Emulsion for straightening the hari/ Crazy Straight ( 250ml)
Prime: Composition, that has herbal extracts, combined with thermoactive polymers, gives the opportunity for temporarily straightening hair, without chemical processing. Loses frizz and adds natural shine. Paraben free.

21,00 €

extra-strong water-based gel for sculpted and vertical effects, like skyscrapers! it contains a latest generation resin that guarantees a perfect hold, high resistance to humidity, just like in the “cult” formulas of new york barber shops. it sculpts hair impeccably. indispensable for short hair cuts and for the most extreme looks.

From 3,00 €

discipline smoothing therapy
controlling treatment for an extreme straightening effect..

From 3,00 €

volume thickening shampoo
shampoo volumizzante e fortificante.

From 3,00 €
From 3,00 €

color illuminating therapy
sealing and illuminating mask.

26,00 €

Extra strong holding gel/ Gel me (250ml)
Prime: Unique mixture of resin and protein, gives the opportunity to create everyday hair or with the effect of ˇwet hairˇ look. Paraben free.
Active ingredients: Aloe Vera, rosemary, sage, nettle, etc.

From 3,00 €

discipline smoothing shampoo
controlling shampoo for an extreme smoothing effect..

27,00 €

styling paste for a matte and full finish. the high presence of kaolin white clay, the softest of all clays, and natural vaseline substitutes guarantee a long-lasting matte effect with extreme adherence to the hair. the best finish for energetically matte details, never powdery.

50,00 €

ENERGY LOTION 6 ml x 12

an energising tonic for hair which tends to fall.
the patented kopexil complex, strengthens hair preventing premature loss.
instructions
apply the product directly on the scalp after shampooing. massage until completely absorbed, do not rinse. the product can also be applied to dry hair.

From 3,00 €

color illuminating shampoo
illuminating and antifading shampoo.

26,00 €

Light hold gel/ Glaze me (250ml)
Prime: Unique mixture of resin and herbal extracts, allows to create light, flexible finish. Paraben free.
Active ingredients: Aloe Vera, rosemary, sage, nettle, etc.

From 3,00 €

evita rebuilding therapy
trattamento intensivo ristrutturante.

21,00 €

extra-flexible water-based wax to enhance and illuminate details. ideal for creating a wet look, keeping your hair
moisturised, protected, without feeling oily. it can also be used warm for a strong hold and achieving eclectic styles.

From 3,00 €
From 3,00 €

evita rebuilding shampoo
restructuring shampoo..

32,00 €


fluid cream for the curls and movement of your dreams. this formula is enriched with an elasticising resin with high curl
memory performance and protection against humidity. a natural curl without any residues, always shapeable, elastic and longlasting hold. for head-turning curls or super sexy waves. greater protection against pollution with the urbanshelter complex.

50,00 €

peeling therapy lotion

20,00 €

extra-flexible gel wax for a shiny gloss effect. film-forming polymers with high flexibility and highly volatile substances ensure a product with soft and long-lasting hold and unbeatable shine. long-lasting wet look that also offers hold. the perfect ally for the most trendy looks. greater protection against pollution with the urbanshelter complex.

From 3,00 €
From 3,00 €
From 3,00 €
24,00 €

Thermoprotecting spray/ Thermotect (250ml)
Prime: Composition based on extracts of Aloe Vera, sage, nettle and natural silicones, protects the hair. Used for curly hair before heat processing.
Active ingredients: Aloe Vera, sage, nettle, rosemary, provitamin B5, etc.

23,00 €

mineralising and restructuring treatment. 
for mineralised and restructured hair, from the roots to the tips.
instructions
spray let set for a few minutes and rinse.

24,00 €

energising professional mud for scalp and hair. the clay and the sea satin® plant extract free the scalp from toxins, promoting the well-being and vitality of the hair. the menthol derivative, active on the thermo-receptors, generates an immediate fresh feeling, helping to mitigate itchiness.
instructions
after applying the universal pro-serum without rinsing, apply the professional mud with the help of a brush. distribute the product with a light circular massage for a few minutes. let it act for 5 minutes and then rinse thoroughly. proceed with shampoo and mask. initial therapy: 1 application per week for 1 month. maintenance therapy 2 applications a month.

24,00 €

universal professional serum for all skin and hair types, to be used before any cleansing treatment. it has a preparatory initialising and rebalancing function for all skin types. effective in freeing it from toxins, it purifies the scalp with the mineral4® system, rich in essential minerals. the sea satin® plant extract reactivates scalp microcirculation promoting oxygenation. efficiently enhances the absorption of the active ingredients thanks to the glycolic acid with delicate cell exfoliating action.
instructions
before applying the universal pro-mud professional mud or any shampoo, distribute evenly on the entire scalp using your fingertips, massaging with circular movements. let it act for 1 minute.

From 3,00 €

universal pro-therapy

27,00 €

texturising spray water with a blend of salt and sugar, offering a sea salt effect that creates body and volume. the formula is enriched with water-soluble polymers that are able to form a fine protective film, which holds hair firmly without making it brittle. ideal for greater volume even with fine hair and beach-effect messy looks. greater protection against pollution with the urbanshelter complex.

28,00 €

extra-flexible water-based wax to enhance and illuminate details. ideal for creating a wet look, keeping your hair moisturised, protected, without feeling oily. it can also be used warm for a strong hold and achieving eclectic styles.

32,00 €

silky fluid for a smooth result “excellent”. thanks to the presence of long-lasting polymers, it provides your hair with body, making it easier to comb. ideal with hairdryer and brush, straightener and also for hard-to-manage hair, it makes drying easier. greater protection against pollution with the urbanshelter complex.

21,00 €
From 15,00 €

HOLD ME FIRM
STYLING & FINISHING | HOLD

26,00 €

Light hold hairspray/ Hold Me Light (225ml)
How to use: Shake before use. Spray necessary amount from 20-30 cm evenly. For blow-dried hairdo spray more to root area for more voluminous finish. If you increase the amount of the product the hold will also increase.

From 15,00 €

MASQUE TREATMENT
HAIR MAINTENANCE | REPAIR

From 15,00 €

MOUSSE UP
STYLING & FINISHING | VOLUME

From 12,00 €
28,00 €

micro-diffusion and strong hold ecological spray. its formula enriched with polymer agents makes it ideal for strongly structured looks. long-lasting and shapeable hold, from strong to extra strong, protects hair against humidity, setting it without weighing it down. inebriating woody notes envelope your hair style in a spicy cloud.

27,00 €

strong hold finishing microspray hair spray. enriched with pro-vitamin b5, it provides your hair with structure and hold. resistant to moisture and workable even after application. suitable for updos, thanks to the microdiffusion formula that makes it simple to brush out.

27,00 €

hair spray for a look with absolutely natural control and definition, offering soft hold that does not weigh hair down. the pro-vitamin b5 complex nourishes the hair structure, providing a “memory” effect and shine. it protects against humidity, thereby preventing frizziness.

35,00 €

Platinum Clean (200ml)
Prime: Platinum clean cleanses the hair by absorbing excess oil, dirt, and product built-up. Removes odors, and leaving hair soft and manageble between shampoos. Suitable for normal and colour-treated hair.
Active ingredients: Tea tree, rosemary, lavender.

35,00 €

MATTE
VOLUME | TEXTURE

35,00 €

MOUSSE
VOLUME | LIFT

From 24,00 €

NOURISHING MASQUE
MOISTURIZING | REPLENISHING

40,00 €

J Beverly Hills PLATINUM PERFECT BODY is a weightless style revitalizer and volume primer for beautiful voluminous hair. This nutrient-rich volume conditioning spray builds Perfect Body, while improving the health of the hair.

Key Features & Benefits
• Weightless Volume mist
• Flexible hold with memory
• UV protection
• Thickens hair shaft
• Paraben and sodium chloride free
Key Ingredients
Hydrolyzed wheat Protein
Prevents the buildup of static, while conditioning the hair.
Hydrolyzed Silk
Replenishes the hair with cysteine, and contains low molecular weight, which creates extra volume.

From 18,00 €

SHAPE
SHINE | CONTROL

35,00 €

SHINE
WEIGHTLESS | SHINE

26,00 €

defining mousse with styling effect, ideal for livening up natural curls as they dry. rich in conditioning agents, it moisturises and shapes, preventing static. to create perfectly defined yet natural volumes along the length of your hair, enveloped with woody and citrusy notes.